Prof Mike Berners Lee

Mike Berners-Lee is a British professor, author, and consultant specialising in sustainability, particularly carbon metrics and supply chain analysis. 

He is a Lancaster University professor and the founder of Small World Consulting. His acclaimed books, such as "How Bad Are Bananas? The Carbon Footprint of Everything" and "There Is No Planet B," help demystify climate challenges for individuals and organisations. Prof Berners-Lee also researches the global food system and the impact of technology on the environment.