Nine in ten motivated to act by briefing on how the climate and nature crisis affects UK life
Large-scale academic study by Bath University and University of Gloucestershire finds People’s Emergency Briefing’s direct and honest approach sharply increases understanding and motivation to act for an audience of 185,000, indicating the potential impact of a live emergency briefing by the government.
89% of people felt more informed after watching the film; 87% felt more motivated to act
89% thought the UK government needed to respond to climate change and nature loss with emergency level mobilisation after watching the film, up from 67% before
Impacts on food prices, health, national security, energy bills, jobs and the economy, house insurance, and transport infrastructure seen as more immediate after film
93% said they do not think the UK public is being fully informed about climate change and nature loss
